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Burnout can land you in a space of total collapse. But the early days often start with the sensation of spinning out in place. It's like you're trying to do work, trying to tackle problems, and you might be putting in effort, but you also feel like you're getting nowhere. Traction vanishes beneath you. And you don't know why.

What changes when you perceive creativity as highly practical? It's hard to develop something you don't believe matters. No rocket science there. Most of us are running on autopilot. But creativity is heavily strengthened––or neglected––by where we allow our attention to go.

If creativity is only relevant on stage, in a frame, or behind a mic, then entire professions get written off as “not creative.” And when that happens, the skill sets of the people in those professions stay underdeveloped.

When creativity gets treated as magic, we also intuitively box it in as something very specific. But what happens when creativity gets treated like a muscle?